JetBlue is , complete with a new branding. It’s now called Blueprint and brings several features that should make your next flight just a teensy-bit less grueling. The biggest news here is a watch party feature that lets customers view the same TV show or film with up to five other people.
This is actually pretty cool, as watching stuff with friends and family during a long flight typically requires the finicky “push play at the exact same time and hope nobody has to go to the bathroom” method. The watch party feature includes functionality that pauses content for all viewers, should one have to take a break to deal with existential panic from being six miles above the ground. It also works no matter where the seats are.
Introducing Blueprint by JetBlue™, a personalized inflight experience, giving you new ways to use your seatback screen with watch parties, the ability to resume your content on your next flight, entertainment recommendations and real-time arrival details.💙 Available on select… pic.twitter.com/KCg5StLNNV
— JetBlue (@JetBlue) April 24, 2024
The watch party tool is just one aspect of the revamped in-flight entertainment experience. The system will now provide content recommendations based on previous viewing history, as it will be tied to individual accounts. This means that customers can save their favorite movies and shows for repeat viewings. It also means that people can pick up where they left off from one flight to the next. JetBlue says this can be useful for a connecting layover flight or even a trip months down the line.
JetBlue has a content partnership with Peacock, so customers have access to the streamer’s catalog during flights. Both and are solid in-flight binges. The company also teased more “exclusive entertainment and offers” coming to Blueprint in the future.
As for availability, Blueprint is ready to go on JetBlue aircraft with AVANT seatback touchscreens. This includes the Airbus A321neo, Airbus A321LR (Long Range) and Airbus A220.
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